Concept sorting, needs prioritization, feature and benefit ranking, made for consumer insights and innovation teams in consumer goods and food and beverage. Run decks of 60 cards or more, with analysis that stays clear, and finish with a report your stakeholders can read.
Most card-sort tools are built for UX designers structuring websites. We built ours for the people who sort concepts, needs and benefits.
You work with concepts, needs, features and benefits. The language, the analysis and the reports are written for that work, and for the insights and innovation teams who do it.
Many tools get confusing past 30 cards. SortedResearch handles the 60 to 67 card decks that concept and feature studies need, with MDS and 3D clustering that keep large sets legible.
Cheap tools tend to be underpowered. Capable ones run $150 to $200 a month and bundle features most teams never touch. SortedResearch sits in the gap, clean and purpose-built.
Half your consumers take part on a phone. The participant experience is fast and clear on mobile, so completion rates hold up.
Most tools stop at a dendrogram and a similarity matrix. Graham writes the full report, with recommended groups, points of agreement, points of tension, and clear next steps, ready to put in front of a VP of Insights.
This use case has been wide open. We built for it on purpose.
See the toolsEverything you need to field a study and turn it into a decision, readable even on a 60 card deck.
See how consumers group concepts, validate a framework you have built, or sort items into priority buckets.
Similarity matrix, clustering dendrogram, agreement scores and 3D MDS grouping, built to stay legible on the large decks that overwhelm other tools.
Recruit the right consumers with logic and quotas, or import an existing screener in seconds with Graham.
Graham import · paidGraham writes the story, with recommended groups, points of agreement, points of tension, and clear next steps, in plain business language.
Export a PowerPoint deck, Word report or PDF, or take the raw numbers to Excel for your own analysis.
Paid plansA fast, clear participant experience on phones, so more people finish what they start.
Your research assistant, fluent in the language of consumer insights. He is on every page the moment you need him.
From Barnard Castle in County Durham, with generations of Grahams before him. Polite, sharp, and always close by.
Clean tools start here, without the $200 bloat. Graham help and support is included on every plan.
Practical articles, and the occasional bit of wisdom from Graham.
Step-by-step articles on every feature, the same knowledge Graham draws on.
Browse help →How to run concept, needs and benefit studies, and how to read the results.
Read the guide →The research-backed answer to the question everyone asks first.
Find out →Set up a concept sort today. Graham will help you get going.
Start your free study